We as humans are constantly proving the theory of ‘survival of the fittest’ right. On the professional front, we are faced by stiff competition and it is only the best player that survives and wins. Science could be pivotal in explaining what is actually happening in your business.
Let us try to understand this by looking at the life of a travel agent. Planning travels and booking accommodations for clients, handling payments and convincing potential customers why your offerings are a class apart – this is, but, a few tasks a travel agent is required to do.
There may be times when your usual approach of dealing with customers may simply backfire, resulting in a lost deal in a worst case scenario. Fret not, that is when mind-power techniques prove to be beneficial. Even otherwise, application of mind-power is a great technique when it comes to achieving desired business results.
Know the connect between buying and emotions
Do you know that, often, buying is an emotional decision? For instance, if you purchase a dress or a car and have most likely selected the item based on your choice of colour, you have made an emotional decision. Probably, the colour brings out the happy emotions from within you.
Similarly, travellers who approach you for their trips are most likely to be influenced by their own emotions and ideas of an ideal travel experience. It is, then, crucial to understand what your customer’s requirements are so that you could provide them with the best option available to you. Your audience analysis will be critical in ensuring successful sales pitches.
Strike the right chord with your customers
Now that you know that the customer is driven by his or her emotions, you must focus on hitting the right notes. Use your knack and convincing abilities to influence your audience to choose what would be a better option not just for them but for your business as well. Patience is another key skill you must learn to develop and apply here. Build a rapport with your customers by showing empathy and engage in a conversation that echoes their feelings.
For instance, your conviction that a particular tour package in your offer list is most suited to your customer’s needs can result in a favourable deal.
Thus, it is all about having faith in your own approach which shall influence your customers.
When it comes to applying mind-power techniques, it is more about altering your own thoughts and aligning it with a desired outcome. As thoughts have the power to make things happen. So, if your thoughts are set on failure, you attract failure whereas if your thoughts are set on success, there is a guarantee of success in your endeavours.
